Limit description lengths to 1-2 sentences Describe both the content and function of the image WebAIM says alternative attributes should typically:
#IMEME ALTERNATIVE HOW TO#
Web Accessibility In Mind (WebAIM) is a nonprofit organization that creates & shares web accessibility resources, including guidance on how to write effective alt text.
Across the board, however, there are a few rules of thumb to write useful & descriptive alt text: īut… how do you know what to write? What’s included in alt text descriptions depends largely on what the content is portraying, and can be adapted to anything from infographics to memes.
This means your content can be better recommended to viewers, gain more exposure, and ultimately lead to increased site traffic. Alt text allows bots to ‘read’ and better understand the content, similar to how they read closed captions on video content. Including alternative text with images can also positively impact a brand’s ranking on search engine results pages. Additionally, alt text will display by default (when available) if an image file isn’t loaded properly. Keep reading to learn more about the basics of alternative text, and how you can use it to make even your memes accessible 😎 What is alternative text, anyway?Īlt text provides a written description of non-textual media content, and is most typically used by assistive technologies to make content accessible to those with visual or cognitive impairments. While most people may think of alternative text describing photos or social media graphics, one modern application of this accessibility tool is memes – funny images online that are quickly spread by a lot of users. It’s great that the functionality is expanding in popularity, however, it’s also important that it be used properly. When Instagram launched the feature in 2018, alt text could either be automatically generated or written manually in an effort to increase the number of images online with associated alt text. In recent years, alternative text (or “alt text”) has become a standard web accessibility practice for most social media platforms.
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